iLemon

Transport Motion design 2021

Keolis Way: the company project in motion.

Keolis Way: animated film for the company project

The subject

Keolis wanted to explain its company project, Keolis Way, to all its employees. A short film, understandable without a manual, that first sets out the challenges, then the priorities.

The idea

A city seen from above, flat colours, crisp lettering. The film starts from two emergencies, the environment and health safety, then builds a wheel: our people, our planet, our passengers, our partners. Three priorities carry it: safety and security, operational excellence, economic performance.

What we produced

  • Animated film of the company project
  • Illustrations: city, characters, project wheel
  • Title design and Keolis Way logo animation
  • Pictograms for the three priorities

4 pillarsin a single wheel: people, planet, passengers, partners

First challenge: the environmental emergency
First challenge: the environmental emergency
Second challenge: the new health and safety requirements
Second challenge: the new health and safety requirements
The Keolis Way wheel and its four pillars
The Keolis Way wheel and its four pillars
The company project is pushed together
The company project is pushed together

Let’s talk about
your project.

A trade show, a launch, a programme to bring to life? Tell us the deadline, the format and the audience. We reply within 48 working hours, with a first idea.

Write to the agency

Paris & Aix-en-Provence

iLemon

A zest of creativity

LinkedIn Legal notice © 2026 iLemon