Luxury Visual identity 2023
OneManuf: craftsmanship as a logo.
The subject
OneManuf is a Louis Vuitton project about manufacturing. It needed a recognisable name, a logo and simple rules, so that teams present the project with the same image, from the first meetings to everyday objects.
The idea
A workshop pictogram on the left, the word OneManuf on the right, and only two tones: navy blue and grey. Two typefaces, the Maison’s own for text, Austin for figures and complements. A 17-page charter that also says what not to do.
What we produced
- Logo and pictogram, colour and black-and-white versions
- Usage rules: clear space, minimum size, what not to do
- Typography and a palette of six colours
- PowerPoint presentation template
- Goodies: pen, notebook and insulated bottle
17 pagesof guidelines, from the logo to the goodies
Let’s talk about
your project.
A trade show, a launch, a programme to bring to life? Tell us the deadline, the format and the audience. We reply within 48 working hours, with a first idea.
